Book Review: Nonprofit Marketing

About a month or so ago, I arrived at my first PR job. I came here starry-eyed and excited to start My Real Career.  I came here to a gray desk nestled in a corner, beside a coatrack. I came here, and I found no direction.
To be fair, I knew what I was getting myself into. [...]

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My Love/Hate Relationship: Twitter

I’ll admit it – I haven’t always used Twitter. In fact,, I was probably one of the last people in the free world to adopt it. This is because I’m a cranky old clam and I distrust new technology. Besides, wasn’t Twitter really just bragging about your uneventful life?
But as the days of my [...]

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Dressed to Impress

Yesterday at the movie theatre, after the 7pm showing of Julie/Julia, I visited the bathroom facilities. There, I saw something disturbing. No, this isn’t a gross out story. What I saw was a 14 year old girl wearing the same outfit as I was. A red tank top with lacy trim, jean capris, and a [...]

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Antiquated Media: Direct Mail

Oh, direct mail. Does anyone even know who you are anymore? Gone are the days when I had a six to one ratio of Occupant mail to my own. When I do get Occupant mail now, it’s usually from some weird mail order husband factory or my MLA. Perhaps they are one and the same. [...]

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